More home owners are beginning to use sites like Facebook, Twitter, Pinterest, Instagram and blogging to attract a larger pool of buyers.
Advertising on social media can offer benefits that traditional real estate advertising may not. For example, this type of advertising can help create a personal attachment with the buyer. As you are showing the property from a home owner’s point of view, potential buyers may relate to the property better than a standard property description by the real estate agent. Home buyers can also ask you questions directly.
As you may already know, information travels extremely fast on social media. It can take a matter of hours for one image or video to reach millions of people. So, by advertising your property on social media, your potential home buyer pool could grow very quickly. Imagine if you shared your property ad with all of your followers and then imagine how many other people would see the post if your followers shared it. Also remember that hash tags are very important for social media, so the more descriptive and accurate your hash tags are, the easier it will be for people to find it.
Tips for using social media
Don’t be a spammer
Even though it is important to get the word out to as many people as possible, remember that your friends and family may get annoyed if you post about your property too often and may even delete you! Try to balance the amount of property ad posts with your other personal posts.
High quality content
Social media may be considered a more informal way to communicate, however, this doesn’t mean you should produce a below average advertisement. It is important to use good quality photographs and have informative and descriptive content to give a realistic image of the property you are selling.
Before starting, take a look at the profiles of other real estate agents and vendor for inspiration.
Appeal to your type of buyer
This tip is vital no matter where you advertise. If you don’t have a clear type of buyer in mind, your advertisement may lack focus or a theme and you could lose potential buyers. For example, if you are appealing to a family, why not add photos of parks and schools that are close by.
Still use a professional
Even if you think you have represented your property correctly, you could get in a lot of trouble if it has been misrepresented. By engaging a professional, you can ensure all the legalities are taken care of and the real estate agent can also help you answer any questions a potential buyer may ask.
Also, make sure you organise a Contract of Sale before advertising your property. This can be done by speaking with your solicitor. It is against the law to advertise your home with a contract.
Social media is becoming more popular in various industries as it can be very powerful when used correctly. This type of advertising can help you connect with a whole new group of potential home buyers; however, it can cause a significant amount of damage if the proper provisions aren’t implemented.
Anouska Linz is Manager, Online Sales at State Custodians and has over 10 years’ experience in financial services, both in broking and banking. Holding a bachelors degree in accounting, Anouska quickly discovered a love for mortgage lending and assisting people to achieve their home ownership goals. She leads a team of highly experienced lending specialists who are passionate about finding lending solutions which result in real wins for the customer. She is also a massive netball fan.
For more information on our home loans, visit www.statecustodians.com.au or call 13 72 62.