Most Sydneysiders would be forgiven for not being able to pinpoint the suburb of Kirrawee on the map. The suburb is located 25km south of the Sydney central business district, and straddles the Princes Highway between Gymea and Sutherland.

Kirrawee doesn’t have the beachside liveliness of Cronulla, the thriving village atmosphere of Gymea, or the shopping mecca reputation of Westfield Miranda. What it does have, according to David Milton, managing director of residential projects at CBRE, is a huge potential for price growth and property development.

“Because there haven’t been the shopping options and other conveniences, Kirrawee is undervalued compared with surrounding areas,” he said.

Things are set to change in the near future. A sprawling new development at the old Kirrawee Brick Pit is likely to reinvigorate the often overlooked suburb. Milton goes as far as to describe South Village, from developer Deicorp, as a suburb changer, similar to the way the East Village reinvigorated Zetland in Sydney’s inner-east.

“It’s a major mixed-use development, incorporating a new community shopping centre with 30 specialty shops, a Coles, an Aldi, a medical centre and cafes, restaurants and other fantastic amenities below,” he said. The second stage of sales is due in June, following a sold-out initial launch.

Existing infrastructure is likely to make the new development attractive to tenants and holidaymakers. “There’s easy rail access to the city and the airport. There’s a big industrial and commercial area nearby, so a huge pool of tenants,” Milton said.

South Village will include eight residential buildings, designed by Sydney-based architectural firm Turner. Other key attractions include a sprawling new park, an internal street network, community spaces, and 14,000 square metres of retail space.

Nick Turner, principal of Turner, said the landscape around the disused brick pit will be transformed into a new park connected to the street. Other sections will be elevated to become residents’ gardens on the rooftop above the retail space.