AFG has nationally rolled out its latest white label product suite: AFG Home Loans Edge, with Advantedge Financial Services (Advantedge).
The move follows the pilot program launch late last year with a group of AFG brokers.
“AFG is pleased to offer the Edge products across our 2,300 strong broker network, the impressive takeup from day one illustrating our brokers share our commitment to the white label proposition,” said managing director Brett McKeon.
AFG’s new offering, backed by AFG Home Loans’ sales team and Advantedge’s service team, aims to provide simple and straightforward home loan products at competitive rates.
“We predict strong growth for the white-label market as a whole in the coming year, as white label loans evolve to become a major competitor in every aggregator’s lending panel,” said Advantedge general manager of distribution, Brett Halliwell.
“We will continue to work with AFG in the months following the rollout, to ensure all brokers are fully accredited and absolutely comfortable with bringing the new products to their customers.”

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