Everybody knows that the technology-savvy members of Generation Y like to do things differently, but recent research shows that financial institutions who don't start acting fast on that knowledge may end up paying a high price.
As borrowers, members of Generation Y differ from their predecessors - Gen Xers and Baby Boomers - in a number of important ways, according to the recent JP Morgan/Fujitsu Australian Mortgage Industry report.
The report said that while Baby Boomers and Gen X were found to be much more likely to use the services of a mortgage broker, in order to "seek more confirmation of their decisions", members of Generation Y were "typically soloists", and far more likely to use online technologies to interact with their financial services.
"The implication is that the 'type of conversation' needs to be varied to take account of their behavioural preferences," the report said.
On the other side of the coin, organisations looking to retain Generation Y staff will also need to look at increasing their technological integration.