GENERAL MANAGER OF STRATEGY, DISTRIBUTION AND DIGITAL
Connective is moving into retail aggregation with its iConnect Financial brand, and Steven Heavey is leading the charge. Although the national rollout won’t happen until April 2016, brokers are already coming under the brand, where they’ll be provided leads by four different comparison and consumer education websites and digital marketing. Whilst their branding is undoubtedly slick, it’s a hugely ambitious project; the goodwill Connective has built up amongst the broker community means nothing to consumers. However, Heavey talked exclusively to MPA about the level of investment Connective is pouring into the project, with several high-profile hires, and insisted that the same flexibility which has attracted brokers to the wholesale aggregation business will extend to their retail aggregation arm.