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Mortgage Professional Australia Hot List 2015 - SIOBHAN HAYDEN

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SIOBHAN HAYDEN
CEO
MFAA

Siobhan Hayden’s appointment last year certainly made waves and it appears she is delivering on the promise of change at the MFAA. Some of this has admittedly been superficial: they dropped the confusing term ‘credit adviser’ at this year’s MFAA Convention, although they also announced a $1m consumer marketing campaign at the same conference. Behind the scenes, the MFAA also successfully fought for brokers to be included as suitable witnesses in new verification of identity rules announced later in the year and have relaunched their Women in Mortgage Broking Network. Whilst there’s much work yet to be done, Hayden appears to be listening and responding to brokers’ concerns.