A group of sales and marketing experts have joined forces to form “Click Loans”, a new competitor for major brokers like Mortgage Choice, AFG and Aussie Home Loans.
Dave Hyman, Sebastian Watkins, Mark Kalajzich and Martin Lam previously worked in sales and marketing and set up LivingSocial in Australia.
Two years ago, the group founded Australian Credit and Finance which made use of the internet and forgone physical stores, except for a centralised outpost in Sydney.
They drew inspiration from the American billionaire Dan Gilbert, who used a similar model in the US and became one of the largest mortgage originators.
“We looked at our skill set around customer acquisition and distributed sales and what industry it could fit into and financial services for us was one we felt we could get better cost per customer acquisition,” said Hyman, ACF’s managing director.
“Our cost per acquisition is around $600 for a settled customer. The big banks are all $2000-$3000, so we just had a significant competitive advantage due to our process efficiency and bringing everything in centrally.
Hyman conceded the possibility is very real for fraudulent behaviour in the industry, but he assured that ACF’s centralised model means every loan goes through their back office team for compliance checks. 

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